[1]张晶晶*.新媒体语境下孝观念的当代呈现与话语建构——基于微博数据的NVivo 分析[J].南京师大学报(社会科学版),2018,(02):015.
　ZHANG Jing-jing.The Current Representation and Discursive Construction of FilialPiety in the Context of New Media：An NVivo Analysis of DataCollected from Sina Weibo[J].Journal of Nanjing Normal University (Social Science Edition),2018,(02):015.
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新媒体语境下孝观念的当代呈现与话语建构——基于微博数据的NVivo 分析
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《南京师大学报》（社会科学版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2018年02期
页码:
015
栏目:
传统文化创新性发展研究专题
出版日期:
2018-03-25

文章信息/Info

Title:
The Current Representation and Discursive Construction of FilialPiety in the Context of New Media：An NVivo Analysis of DataCollected from Sina Weibo
作者:
张晶晶*
东南大学人文学院社会学系、江苏省道德发展智库，210096
Author(s):
ZHANG Jing-jing
关键词:
新媒体; 孝观念; 话语权; 数字鸿沟; 代际关系
Keywords:
new media; filial conception; discursive power; digital gap; intergenerational relationship
摘要:
现代社会新媒体的发展对传统价值观念造成冲击，新媒体信息渗透对公众认知与观念形成也有着越来越深刻的建构作用。本文以微博平台上的孝事件为例，运用NVivo10 质性分析软件分析孝观念在新媒体中所呈现出的新特点及其隐含的话语权力关系。微博数据分析显示：不孝、不慈等负面事件在新媒体中的曝光率和关注度不断上升，新媒体话语凸显了孝慈对等的伦理新规范，显示出子代权力的上升和代际互惠逻辑的盛行。此外，数字鸿沟加剧了话语权的代际失衡，年轻一代成为家庭伦理的塑造者，老年群体则面临失语困境。当前，新媒体应当形成积极的价值引导，促进孝文化在中国家庭代际关系变迁中的现代转型
Abstract:
The development of new media has imposed great impact on traditional Chinese values as well asthe construction of public opinions. Using Sina Weibo as the main source of data，this article employs NVivo10 to analyze the new characteristics of filial piety shown in Weibo news and comments，and hence to explorethe power behind the discourse and the changing trend of intergenerational relationship in Chinese families. It isfound that unfilial and unbenevolent behaviors tend to attract more attention and comments on Weibo. The newmedia discourse highlights the equality between parents and children，indicating a growth in the power of theyounger generation. Accordingly，reciprocity has become an important principle governing family relations. Thenew power relation has been further intensified by the great imbalance in digital resources between generations.Compared with their parents，the younger generation has stronger voice on the internet. In order to achieve a bettertransformation of filial culture，the new media need to play a positive role in guiding social values.

相似文献/References:

[1]高慧军 王 宇.新媒体公共文化服务合作供给的博弈策略及保障机制[J].南京师大学报(社会科学版),2015,(05):051.
　GAO Hui-jun,WANG Yu.Game Analysis and Guarantee Mechanism for the Cooperative Supply of Public Cultural Services by New Media[J].Journal of Nanjing Normal University (Social Science Edition),2015,(02):051.
[2]邢晓红*.新媒体境遇下提升我国主流意识形态传播力的研究[J].南京师大学报(社会科学版),2016,(06):011.
　XING Xiao-hong.Dilemma and Transcendence：Enhancing the Propagation ofMainstream Ideology through New Media[J].Journal of Nanjing Normal University (Social Science Edition),2016,(02):011.

备注/Memo

备注/Memo:
* 社会学博士，东南大学人文学院社会学系讲师、江苏省道德发展智库研究员，210096。本文是国家社科基金青年项目“老龄人口异地养老生活质量及其社会保障的实证研究”（15CSH077）、中央高校基本科研业务费基金项目“新媒体话语的慈孝文化表达及其舆论导向”（2242016S30055）以及江苏省“公民道德与社会风尚‘2011’协同创新中心”阶段性研究成果。感谢李卓凡在微博数据搜集和 NVivo 分析中所做的贡献。
更新日期/Last Update: 2018-03-25