Abstract

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Title:: Social Occurrence of Creativity：How Can“ Benevolence and Wisdom”Be Achieved ?

Keywords:: creativity; morality; liberty; social brainstorming; benevolence and wisdom

Abstract:: Creativity is human nature，that is，everyone has the possibility of providing creative productsfor his community. If a creative product can be accepted and shared by the whole society，and produce socialproductivity，then it can be called social occurrence of creativity. From the comprehensive view of psychology，society and history and by analyzing the deep implication of the positive association between creativity andmorality，I put forward a theory of the mechanism for social occurrence of creativity in this paper. The coreviews of the theory include the following points：creativity and morality are the inevitable result of liberty；only with liberty is it possible for the ideal personality advocated by Confucianism（ i.e. possessing“ bothbenevolence and wisdom”） to achieve a universal social reality.