平台经济模式的资本逻辑及其治理-《南京师大学报》（社会科学版）

文章信息/Info

摘要:: 平台企业打造的“数据飞轮”资本积累新范式是将数据生产、数据应用、数据消费三个环节有机结合起来，并通过一系列的数字基础设施实现了三者之间的循环转动。其主要竞争优势体现为资本积累过程高度自动化、资本过度积累的潜在性低，以及开辟了平台化组织方式等。平台企业在积极发挥资本正面效用的同时，平台资本垄断风险也在加大。平台经济反垄断监管要在“以人民为中心”的逻辑下，先关注平台价值创造和创新，再关注竞争，细化反垄断规则在平台经济领域的运用，并结合柔性治理和软法治理等手段，规范和引导平台资本健康发展，从而最大限度地发挥资本的积极作用。

Abstract:: The new paradigm of “data flywheel” capital accumulation created by platform enterprises is to organically combine the three links of data production, data application and data consumption, and realize the cyclical movements among the three through a series of digital infrastructure. The main competitive advantages of platform economy are highly automated capital accumulation process, low potential of excessive capital accumulation, and more flexible platform organization mode. While platform enterprises are actively exerting the positive utility of capital, the monopoly risk of platform capital is also increasing. Under the logic of “people-centeredness”, the anti-monopoly regulation of platform economy should first focus on platform value creation and innovation, then focus on competition, refine the application of anti-monopoly rules in the field of platform economy, and combine flexible governance and soft law governance and other means to regulate and guide the healthy development of platform capital, so as to maximize the positive role of capital.