[1]周才庶.中国电影产业受众反应的定量分析与文化阐释[J].南京师大学报(社会科学版),2015,(04):154.
ZHOU Cai-shu.A Quantitative Analysis and Cultural Interpretation of Audience Reaction in the Chinese Film Industry[J].Journal of Nanjing Normal University (Social Science Edition),2015,(04):154.
点击复制
中国电影产业受众反应的定量分析与文化阐释
《南京师大学报（社会科学版）》[ISSN:1006-6977/CN:61-1281/TN]
- 卷:
-
- 期数:
-
2015年04期
- 页码:
-
154
- 栏目:
-
电影学研究
- 出版日期:
-
2015-08-15
文章信息/Info
- Title:
-
A Quantitative Analysis and Cultural Interpretation of Audience Reaction in the Chinese Film Industry
- 作者:
-
周才庶*
-
复旦大学中国语言文学系,200433; 杭州电子科技大学人文与法学院,310018
- Author(s):
-
ZHOU Cai-shu
-
-
- 关键词:
-
票房; 评分; 回归分析; 受众分析; 差异化
- Keywords:
-
box office; rating; regression analysis; analysis of target audience; differentiation
- 摘要:
-
电影票房和网络评分是衡量电影产业中受众反应的重要指标。经统计学的定量分析表明,2002至2013年每年票房排名前二的国产影片,其影片票房与网络评分存在线性关系。受众是具有差异性的群体,其观影过程是复杂的解码过程,经历着各自情感的共鸣或者间离。电影的受众群体应区分为专业化的观众和大众化的观众,两者有着不同的逻辑、表述不同的话语、对票房与评分的作用也不尽相同。了解受众的心态与行为,才能更好地促进电影产业的发展。
- Abstract:
-
Box office records and online rating are important indicators for evaluating audience reaction in the film industry. According to a quantitative analysis of the top two Chinese films in terms of box office success from 2002 and 2013, there is a linear relationship between box office records and online rating. A target audience is composed of diversified viewers who experience their own emotional resonance or alienation in the process of watching a film characterized by complicated interpretations. The target audience of a film should be divided into two groups: professional and non-professional viewers. They have different ways of thinking and expression, and play different roles in box-office and online ratings. Only a due understanding of their psychology and behaviors can help promote the development of the film industry.
备注/Memo
- 备注/Memo:
-
* 文学博士,复旦大学中国语言文学系博士后,200433; 杭州电子科技大学人文与法学院讲师,310018。本文是国家社会科学基金重点项目“提高我国文化软实力的中国道路研究”(14AZD040)、国家社会科学基金一般项目“数字化语境中新世纪以来的文艺审美实践研究”(13BZW027)的阶段性成果。
更新日期/Last Update:
2015-08-01