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《南京师大学报》（社会科学版）[ISSN:1006-6977/CN:61-1281/TN]

卷:

期数:

2019年06期

页码:

112-122

栏目:

社会学研究

出版日期:

2019-11-25

文章信息/Info

Title:

The Urban Elderly’s Contact with and Judgement of HealthInformation on Wechat

作者:

庄 曦

南京师范大学新闻与传播学院（南京 210097）

Author(s):

ZHUANG Xi

关键词:

城市老年群体; 微信; 健康信息; 活跃程度; 媒介偏好

Keywords:

the urban elderly;  Wechat;  health information;  level of activity;  media preference

摘要:

老年意味着一定程度上自我角色的迁徙与再造。老去的过程是逐渐失去对身体控制的过程；同样也是既有社交圈趋向新社交圈转移的过程。因此，考察老年群体问题，离不开健康和社交这两大主题。近年来，老年群体的社交平台逐渐向新媒体迁移，且增率渐长。但面对网络良莠不齐的信息时，老年人依然难免陷入新媒体“难民”的困境，成为虚假信息的重灾区。本研究尝试以微信平台为例，探讨老年人微信健康信息的接触与鉴别特征，进而帮助老年群体在社交媒体中更多地増能获益。研究得出：老年群体的新媒体应用聚焦于熟人社交，其网络信息的接触与鉴别对社交网络依赖程度较高；老年群体微信健康信息传播中的高度社交依赖，容易引发信息认知的内卷化；老年群体数字媒介素养问题严峻，亟待量身定制式的信息干预。

Abstract:

To some extent, the old age means a transfer and reform of self-role. The process of growing old isnot only a process of losing control of the body gradually, but also a process of shifting the existing social circleto a new one. Therefore, health and social interactions are two major topics in studying the problems facingthe old people. Recently, social platforms for the elderly have gradually transferred to new media, showing amarked increase in their application. When faced with the mixed information on the Internet, the elderly aretrapped in the dilemma of the new media, hence a group of new-media“ refugees”, who are reduced to thevictims of the disaster of false information. This study attempts to take Wechat as an example to explore thecharacteristics of the elderly’s contact with and judgement of health information on this platform, so as to helpthem benefit from social media. The results show that the elderly focus their use of the new media on theirinteraction with acquaintances, whose access to and judgement of the online information highly rely on thesocial network; their heavy dependence on the communication of health information on the Wechat platformamong the elderly is easy to cause involution in their cognition; and their digital media literacy is severely weak,which requires urgent customized information intervention.

备注/Memo

备注/Memo:

庄曦，文学博士，南京师范大学新闻与传播学院副教授（南京 210097）。本文系江苏省哲学社会科学基金项目“城市老年群体的互联网社会支持”（16TQB002）、国家社科基金项目“新型城镇化背景下城市新移民的互联网社会支持”（17BXW105）、江苏高校“青蓝工程”的研究成果。南京师范大学新闻与传播学院2017 级硕士研究生房心怡同学对于本文的写作也有贡献，特此致谢。
ZHUANG Xi, PhD in Literature, is Associate Professor at School of Journalism andCommunication, Nanjing Normal University（ Nanjing 210097）

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更新日期/Last Update: 2019-11-25