[1]张腾霄.口红颜色的心理效应及其选择情境性[J].南京师大学报(社会科学版),2019,(06):071-82.
ZHANG Tengxiao.Psychological Effect and Contextual Selection of Lipstick Color[J].Journal of Nanjing Normal University (Social Science Edition),2019,(06):071-82.
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口红颜色的心理效应及其选择情境性
《南京师大学报》（社会科学版）[ISSN:1006-6977/CN:61-1281/TN]
- 卷:
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- 期数:
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2019年06期
- 页码:
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071-82
- 栏目:
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心理学研究
- 出版日期:
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2019-11-25
文章信息/Info
- Title:
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Psychological Effect and Contextual Selection of Lipstick Color
- 作者:
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张腾霄
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南京大学社会学院（南京 210023）
- Author(s):
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ZHANG Tengxiao
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- 关键词:
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口红; 颜色; 心理效应; 情境优选色a
- Keywords:
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lipstick; color; psychological effect; contextual color
- 摘要:
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化妆可以改变面部颜色信息，其中口红作用最显著。口红能提高面部对比度，红色本身也有性效应，两者皆可影响社会认知。本研究探索不同口红颜色对社会认知的影响（口红颜色心理效应），找出最能提高情境特质的优选色，并通过口红颜色的选择情境性验证心理效应。实验1 在性吸引力、支配性、亲社会3 种情境下对涂抹不同颜色口红的女性面孔进行评分。结果发现，红—绿维度（a）高以及亮度（L）高、蓝—黄维度（b）低的口红颜色更能提高冷白皮性吸引力；中高L、高b的口红颜色更能提高暖黄皮性吸引力；冷白皮优选色是粉色和朱红色；暖黄皮没有明显的优选色。L低、a高的口红颜色更能提高支配性；优选色是紫红色、砖红色和朱红色。L高、b低的口红颜色更能提高冷白皮亲社会性；中高L、高b的口红颜色更能提高暖黄皮亲社会性；冷白皮优选色是粉色；暖黄皮优选色是亮橙色和南瓜色。实验2 通过指导语操纵3 种情境的高低水平，在不同条件下评价情境优选色。结果发现，和低水平情境比，女性在高水平情境中更倾向于选择情境优选色。本研究定义并展现了口红颜色心理效应及其选择策略，具有理论和实践意义。
- Abstract:
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Cosmetics, especially such as lipsticks, are used to change facial color information. Red colors canpromote facial contrast and induce red-sex effect, both of which could affect social perception. This study aimsto explore the psychological effect of lipstick color on social perception, find contextual colors which couldbest enhance the desired trait in a certain context, and verify these effects by females’ contextual selection oflipstick color. Experiment 1 rated the sexual attractiveness, dominance and pro-sociality of women’ s faces withdifferent lipstick colors. The results showed that colors with high“ a”（ red or green） or colors with high“ L”and low“ b”（ pink or vermilion） could promote sexual attractiveness for cold white skin; but the contextualcolors changed to have medium or high“ L” and high“ b” for warm yellow skin. Colors with low“ L” , low“a” and low“ b”（ burgundy, brick or vermilion） could enhance dominance. Colors with high“ L” and low“ b”（pink） could promote prosocial traits for cold white skin; but the contextual colors changed to have medium orhigh“ L” and high“ b”（ bright orange or pumpkin） for warm yellow skin. Experiment 2 manipulated high andlow levels of three contexts. Contextual colors were scored in 6 conditions. It was found that compared withthe low-level condition, women were more inclined to choose contextual colors in high-level condition. Thepresent study shows that lipstick colors have different psychological effects. These effects are further verified bywomen’s contextual selection of lipstick color. Theoretical and practical contributions are also discussed.
备注/Memo
- 备注/Memo:
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张腾霄，心理学博士，南京大学社会学院助理研究员（南京 210023）。本文是江苏省社会科学基金青年项目（16ZHC001）研究成果。
ZHANG Tengxiao, PhD in Psychology, is Assistant Researcher at School of Social andBehavioral Sciences, Nanjing University（ Nanjing 210023）
更新日期/Last Update:
2019-11-25