照片社交：手机摄影中的自我呈现-《南京师大学报》（社会科学版）

文章信息/Info

Title:: Using Photos for Social Communication: Self-presentationin Mobile Phone Photography

Author(s):: HUA Weihui; Nanjing University of Posts and Telecommunications (Nanjing, 210023).

Keywords:: face; mobile phone photography; self-presentation; mobile social communication; digital self

摘要:: 手机摄影技术的面世，使拍照与图片编辑以及自我展示整合在一起，从而使照片成为社交的重要手段。本文指出，在中国社会，“脸面”是内嵌于人际互动中的社会规范，也是对一个人的评价机制和奖惩机制。数字摄影技术与智能手机的结合使脸面在数字化、移动化和视觉化中得到了延伸。对脸面的重视，使日常生活中的手机摄影体现出了实用驱动下的情境改造、虚饰与游戏、互系性思维中的关系表征以及在合群中寻求趣味与审美等特点。最后，本文认为网络社交情境的复杂化以及移动观看的出现，有可能推动脸面异质性向脸面同质性的转变，从而促成新的社会互动规范的形成。

Abstract:: With the advent of mobile phone photography technology, photography is integrated with photobrowsing, editing and self-display, thus making photos an important means of social interaction. This paperpoints out that in Chinese society,“ face” is not only a social norm embedded in interpersonal interaction,but also an evaluation mechanism and reward and punishment mechanisms for a person. The combination ofdigital photography technology and smart phones extends the form and function of the“ face” in digitization,mobility and visualization. Attaching importance to“ face” makes Chinese people lay emphasis on thesefactors when they are taking pictures: rebuilding the situations for practical purposes, posing and playing forpictures, accumulating one’s guanxi-based social capital and seeking one’s aesthetic taste in the interactionwith others. Finally, this paper argues that the complexity of social networking situations and the emergenceof mobile viewing may promote the transformation of the heterogeneity in“ faces” into a homogeneity in“ faces”, thus forming a new norm of social interaction.