Abstract

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Abstract:: The digital subject is the digitization of a living individual, and it is the virtual identity constructed by the platform through using the algorithm according to its needs. The digital subject is a technical subject, which performs the functions of a living individual in the form of an incorporeal counterpart. Therefore, it is only a functional existence rather than a physical being. It is a pseudo-subject of the digital world. The real subject should exist as a living individual with his or her personal realities. However, due to the virtualization of the digital world, the real master of the digital world is neither the living individual nor his or her virtual counterpart, but the platform, algorithm, and capital. To confirm the identity of digital subjects is to rethink the subjectivity of human beings and strengthen the subject status of living individuals in the dual worlds of virtuality and reality. Individuals can neither become a vassal of network technology due to the transfer of power, nor can they use technology as an excuse to shirk their network responsibilities.