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Psychological Effect and Contextual Selection of Lipstick Color(PDF)

《南京师大学报》(社会科学版)[ISSN:1006-6977/CN:61-1281/TN]

Issue:
2019年06期
Page:
71-82
Research Field:
心理学研究
Publishing date:

Info

Title:
Psychological Effect and Contextual Selection of Lipstick Color
Author(s):
ZHANG Tengxiao
Keywords:
lipstick color psychological effect contextual color
PACS:
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DOI:
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Abstract:
Cosmetics, especially such as lipsticks, are used to change facial color information. Red colors canpromote facial contrast and induce red-sex effect, both of which could affect social perception. This study aimsto explore the psychological effect of lipstick color on social perception, find contextual colors which couldbest enhance the desired trait in a certain context, and verify these effects by females’ contextual selection oflipstick color. Experiment 1 rated the sexual attractiveness, dominance and pro-sociality of women’ s faces withdifferent lipstick colors. The results showed that colors with high“ a”( red or green) or colors with high“ L”and low“ b”( pink or vermilion) could promote sexual attractiveness for cold white skin; but the contextualcolors changed to have medium or high“ L” and high“ b” for warm yellow skin. Colors with low“ L” , low“a” and low“ b”( burgundy, brick or vermilion) could enhance dominance. Colors with high“ L” and low“ b”(pink) could promote prosocial traits for cold white skin; but the contextual colors changed to have medium orhigh“ L” and high“ b”( bright orange or pumpkin) for warm yellow skin. Experiment 2 manipulated high andlow levels of three contexts. Contextual colors were scored in 6 conditions. It was found that compared withthe low-level condition, women were more inclined to choose contextual colors in high-level condition. Thepresent study shows that lipstick colors have different psychological effects. These effects are further verified bywomen’s contextual selection of lipstick color. Theoretical and practical contributions are also discussed.

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Last Update: 2019-11-25