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“Resurrection” of Cultural Relics and“ Rebirth” of TraditionalCulture: Innovations in National Treasures for Spreading ChineseTraditional Culture(PDF)

《南京师大学报》(社会科学版)[ISSN:1006-6977/CN:61-1281/TN]

Issue:
2018年04期
Page:
153-
Research Field:
文化传播学研究
Publishing date:

Info

Title:
“Resurrection” of Cultural Relics and“ Rebirth” of TraditionalCulture: Innovations in National Treasures for Spreading ChineseTraditional Culture
Author(s):
DONG Tian-tian LING Ji-yao
Keywords:
National Treasures culture relics traditional culture communication innovation
PACS:
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DOI:
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Abstract:
As an original television program, National Treasures takes traditional cultural relics as itsvehicle, uses the excellent television language and appropriate modern expressions to effectively spreadChinese traditional culture and has achieved great success. This not only reflects the current people’s demandfor traditional culture, but also shows that the development and inheritance of traditional culture needs aninnovative external form to spread the inner core of national spirit. The paper discusses how National Treasuresuses innovative methods to spread Chinese traditional culture from three aspects respectively: serious but livelyart forms created by the combination of ritual and showbiz; cross-temporal and spatial narrative expressionof the people and the cultural relics in their past and present lives; national culture construction by the peopleand nation against concrete historical and traditional background. It is hoped that the paper has some practicalsignificance for regenerating Chinese traditional culture and building the real national confidence and culturalconfidence in the future.

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Last Update: 2018-07-25