Abstract

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Title:: A Frame Analysis of Doctor-Patient Disputes Reporting and ItsInfluence on Doctor-Patient Trust：Taking People’s Daily andJiankang Bao as Examples

Keywords:: frame theory; media frame; people’s cognition; doctor-patient trust

Abstract:: The frame the media adopt to report doctor-patient disputes manipulates the way people receiveinformation and form cognition. Based on the frame theory，all the doctor-patient disputes reported on People’sDaily and Jiankang Bao（ literally Health News） during the latest ten years are taken as the objects for this study.The number of reports，reported contents，speech priorities and the tenor chosen for the report are the fouraspects to be examined，so as to reveal the exact framework of doctor-patient dispute reporting on People’sDaily and Jiankang Bao. With the help of the mechanism through which the media frame has an influence onpeople’s cognition，this paper tries to analyze how the media frame of doctor-patient dispute reporting willinfluence the doctor-patient trust. This study found both the two major newspapers tried to help people build apositive cognition on the doctor-patient relationship and weaken the crisis awareness；promote the institutionaltrust between doctors and patients by emphasizing the attention and determination on normalizing medicalbehaviors；improve the trust in doctors by making patients understand and show empathy for doctors；improvethe trust in patients by adopting a negative attitude towards the group of people who viciously disturbed medicalenvironment intentionally；show the authority and credibility of the major newspapers by taking the authorityand experts as the main sources of speech.