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Game Analysis and Guarantee Mechanism for the Cooperative Supply of Public Cultural Services by New Media(PDF)

《南京师大学报》(社会科学版)[ISSN:1006-6977/CN:61-1281/TN]

Issue:
2015年05期
Page:
51-
Research Field:
社会理论与实践
Publishing date:

Info

Title:
Game Analysis and Guarantee Mechanism for the Cooperative Supply of Public Cultural Services by New Media
Author(s):
GAO Hui-jun WANG Yu
Keywords:
new media public cultural services cooperative supply evolutionary game theory guarantee mechanisms
PACS:
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DOI:
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Abstract:
It is generally believed that new media can provide public cultural services at the theoretical and practical levels. Nowadays, a cooperative supply model of public services based on the theory of network governance has been widely applied to our public management practices. The cooperative supply of public cultural services by new media corresponds with the development trends of the era. On this basis, the government and new media enterprises should play a key role in supplying such services and a cooperative relationship should be established between these two types of suppliers. This paper adopts the evolutionary game theory to analyze the feasibility of cooperation between the government and privately-held new media enterprises and cooperation among new media enterprises themselves in the process of supplying public cultural services. Also, it investigates the strategies they select in the game process, leading to the conclusion that those main suppliers have cooperated with each other extensively in offering public cultural services. Finally the paper proposes that a guarantee mechanism be constructed on the basis of trust, coordination and adaptation, integration and maintenance to meet the challenges different suppliers face when they cooperate with each other in practice.

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Last Update: 2015-09-15