A Quantitative Analysis and Cultural Interpretation of Audience Reaction in the Chinese Film Industry(PDF)
《南京师大学报》(社会科学版)[ISSN:1006-6977/CN:61-1281/TN]
- Issue:
- 2015年04期
- Page:
- 154-
- Research Field:
- 电影学研究
- Publishing date:
Info
- Title:
- A Quantitative Analysis and Cultural Interpretation of Audience Reaction in the Chinese Film Industry
- Author(s):
- ZHOU Cai-shu
- Keywords:
- box office; rating; regression analysis; analysis of target audience; differentiation
- PACS:
- -
- DOI:
- -
- Abstract:
- Box office records and online rating are important indicators for evaluating audience reaction in the film industry. According to a quantitative analysis of the top two Chinese films in terms of box office success from 2002 and 2013, there is a linear relationship between box office records and online rating. A target audience is composed of diversified viewers who experience their own emotional resonance or alienation in the process of watching a film characterized by complicated interpretations. The target audience of a film should be divided into two groups: professional and non-professional viewers. They have different ways of thinking and expression, and play different roles in box-office and online ratings. Only a due understanding of their psychology and behaviors can help promote the development of the film industry.
Last Update: 2015-08-01