Dilemma and Transcendence:Enhancing the Propagation ofMainstream Ideology through New Media(PDF)
《南京师大学报》(社会科学版)[ISSN:1006-6977/CN:61-1281/TN]
- Issue:
- 2016年06期
- Page:
- 11-
- Research Field:
- 当代意识形态问题研究专题
- Publishing date:
Info
- Title:
- Dilemma and Transcendence:Enhancing the Propagation ofMainstream Ideology through New Media
- Author(s):
- XING Xiao-hong
- Keywords:
- mainstream ideology; new media; propagation effect
- PACS:
- -
- DOI:
- -
- Abstract:
- The emergence of new media has brought about profound changes in public communication,which has a direct impact on the propagation of mainstream ideology. At the same time,in agreement withthe changes of the times and the central task of the Communist Party of China,the mainstream ideology willacquire different discourse systems and be publicized in different forms. The propagation of the mainstreamideology is faced with unprecedented opportunity as well as difficulty in this age of new media. In the lightof this,we have to give a systematic analysis to such issues as how to make the propagation of mainstreamideology dovetail with the development of new media,how to meet the actual challenges facing the propagationof mainstream ideology in the context of new media and how to understand the indicators and should-be statusof the propagation of mainstream ideology. Facing the double-edged sword effect produced by new media,we have to actively transform the dissemination of mainstream ideology and enhance its propagation effect.This can be achieved through the following five approaches:to build a professional force of propagation;toconstruct ideological products closely related to people’s daily life;to fully harness the power of new media;totalk about the ideology in a language people are familiar with;and to promote the audience’s affinity with whatis propagated.
Last Update: 2016-12-31